Pluckk, a leading fresh food startup, has achieved a significant milestone by reaching an annual revenue run rate of Rs. 100 crore during FY 2024. This remarkable achievement highlights the company’s robust growth and its strong foothold in the fresh food market.
Presence in Major Cities
With a prominent presence in major cities like Delhi, Mumbai, Bangalore, and Pune, Pluckk has established itself as a trusted fresh food brand. The company’s extensive network ensures that high-quality fresh produce is available to a wide customer base across these metropolitan areas.
Connecting Farmers and Households
Pluckk has revolutionized the fresh food supply chain by facilitating a direct connection between farmers and households. By doing so, the company has positively impacted the lives of lakhs of farmers while ensuring fresh produce reaches lakhs of households efficiently. This approach not only supports local agriculture but also promotes sustainability.
High Monthly Deliveries
The company’s monthly delivery volume has exceeded 20 lakh products, showcasing its ability to meet the growing demand for fresh food. This impressive delivery rate underscores Pluckk’s operational efficiency and its commitment to customer satisfaction.
Strategic Partnerships Driving Profitability
Strategic partnerships have played a crucial role in Pluckk’s success. Collaborations with leading platforms like Amazon, Swiggy, Zepto, and Blinkit have significantly contributed to the company’s profitability. These partnerships have expanded Pluckk’s reach and enhanced its service capabilities.
Collaboration with Kook
Pluckk’s collaboration with Kook, a renowned Indian foodtech startup specializing in ready-to-cook meals, has further strengthened its product offerings. This partnership allows Pluckk to cater to the evolving preferences of modern consumers seeking convenience and quality.
Innovative Approach and Customer Reach
Nelson D’Souza, CFO of Pluckk, emphasized the company’s innovative approach and its robust product portfolio. Pluckk’s listing on the Open Network for Digital Commerce (ONDC) and its service to 5 lakh customers highlight its widespread acceptance and trust among consumers.
Enhancing Farmer Engagement
Pluckk has developed a seller portal for farmers, enhancing their engagement and providing them with a platform to reach a larger market. Additionally, the company’s website offers product traceability across 1,000 partner farms, ensuring transparency and trust in the supply chain.
Pluckk’s remarkable growth, strategic partnerships, and innovative initiatives have positioned it as a leader in India’s fresh food market. By connecting farmers with households, the company has created a sustainable and efficient supply chain, benefiting both producers and consumers. As Pluckk continues to expand and innovate, it is set to transform the fresh food landscape in India.