Nuvoco Vistas Corporation Limited (Nuvoco), a subsidiary of the business conglomerate, Nirma Group, holds the position of the fifth-largest cement group in India and stands as the leading cement player in East India in terms of capacity. Considered as one of the most successful businesses, here are the top 10 tips that entrepreneurs can draw from this company.
Create a Comprehensive Consumer Hub: Nuvoco , a prominent player in the Indian cement industry, has demonstrated the importance of establishing a centralized platform for consumers. The company’s initiative, Nuvonirmaan, serves as a one-stop destination providing users with essential information on home building requirements. Through this platform, customers gain insights into every construction phase, from sub-structure to paint application, showcasing the significance of educating customers for business success.
Offer Guidance to Customers: Nuvoco’s team recognizes the value of assisting customers with professional advice. The company’s team of engineers, professionals and architects is readily available to provide expertise and guidance, enhancing customer satisfaction. This commitment to supporting customers in building their dream homes emphasizes the importance of personalized and professional assistance in fostering positive client relationships.
Deliver Additional Services to Enhance Customer Experience: Nuvoco goes beyond the ordinary by providing supplementary services to enhance customer satisfaction. The Nuvonirma app features a special tab where users can check the Vastu score of their buildings, adding value to their experience. Offering such additional services contributes to customer delight and reinforces the company’s commitment to going the extra mile.
Introduce Innovations: Nuvoco’s product, “Duraguard Microfiber,” showcases the company’s commitment to incorporating next-generation technologies. The microfiber technology in this product makes structures crack-resistant, reflecting an innovative approach to cement production. Additionally, Nuvoco’s Duraguard Extra, utilizing Superset technology, demonstrates the company’s dedication to providing advanced solutions, such as optimal water usage for enhanced cement workability.
Attain Recognitions and Accrediations: Nuvoco understands the importance of industry accolades in building customer trust. The Construction Development and Innovation Centre (CDIC) of the company has achieved the prestigious NABL Accreditation, serving as a point of pride for both the company and its customers. Such recognitions often contribute to the credibility of the business and can be leveraged for positive word-of-mouth marketing.
In summary, Nuvoco offers valuable lessons to management students by exemplifying the significance of customer-centric strategies, additional services, innovation, and industry recognition in achieving business success.