Coromandel Fertilizers, India’s top agri-solutions provider, has been a key player in the farming value chain since the establishment of India’s first fertilizer plant in Ranipet, Tamil Nadu, in 1906.
Over more than a century, Coromandel has continuously evolved by offering customized farm solutions and advisory services. Here are the top 5 lessons management students can learn from Coromandel Fertilizers:
Offer a Diverse Range of Products to Your Customers: Successful business management involves understanding and fulfilling customer requirements. Coromandel Fertilizers, as a leading agri-solutions provider, offers a diverse range of products and services covering the entire crop life cycle, from seed to harvest stages.
Explore Alternative Methods: In the face of new challenges, effective entrepreneurs always seek alternative solutions. Coromandel, for instance, entered the Speciality Nutrients segment two decades ago to address issues related to imbalanced crop nutrition practices and declining fertilizer efficiency. The Speciality Nutrients Segment focuses on providing high-quality, research-based solutions for balanced plant nutrition.
Create a One-Stop Solution Method: A successful entrepreneur or a business man aims to provide a comprehensive solution for customers. Coromandel directly reaches approximately 3 million farmers through its retail outlets, serving as a ‘One Stop Solution’ for all farmer needs by offering a complete range of agri-input products, services, and farm advisory.
Prioritize Employee Well-Being and Safety: Ensuring the well-being and safety of employees is a crucial aspect of responsible business management. Coromandel has implemented systems like ISO 14001, OHSAS 18001, and Process Safety Management System across key locations. Periodic Quantitative Risk Assessment (QRA) studies are conducted to update the risk register and enhance the safety culture.
Encourage Innovation in Business: Foster a culture of innovation within the business. Coromandel’s 7 state-of-the-art R&D facilities actively collaborate with agri universities and technology institutions to develop innovative crop solutions, applications and methods, demonstrating the company’s commitment to advancing the farming community.