Melanie Perkins, Chief Executive and Co-Founder of Sydney-based design software startup Canva, shared her thoughts on India and the company’s operations in the country. Here are some key excerpts from her speech:
1. We’re excited to build a local team in India, which has quickly become our fifth-largest market with 240,000 users.
2. The burgeoning creator economy in India presents a massive business opportunity for us.
3. We aim to have Indian creators produce photography and content rich with local insights.
4. India requires significant long-term investments, and we are committed to ensuring that everyone can use our product for free and derive substantial value from it.
5. Affinity is one of the fastest professional-grade software tools available, and we are thrilled to introduce it to India.
6. India stands out as one of our key sales markets. These rapidly growing countries need top-notch internet tools and products.
7. With its rich visual and creative culture, India is a natural home for Canva.
8. Our goal is to create affordable products that address significant pain points, and I am fully confident that our mix of free and paid options will thrive in India.
9. While we currently employ staff in India and are expanding, we do not yet have a physical presence.
10. With a valuation of $26 billion, India will be a major focus market for us.